Talking Paintings products

Choose the right character experience for your audience

Bring artworks, historical characters, experts, hosts and brand characters to life. Lite tells a fully prepared story, written, recorded and approved before launch. AI holds real conversations: visitors ask in their own words, and the character stays inside knowledge boundaries your team defines.

Lite · Joseph Haydn

AI · Mona Lisa

Talking Paintings in action

AI Digital Humans with knowledge you control.

You decide what they know, how they speak and what they won't answer.

Every conversation is unique. Every experience becomes a living memory.

Trusted by 35+ museums, institutions and leading brands
  • Tollwood
  • Tchibo
  • Staatsgalerie
  • Staatliche Kunsthalle Karlsruhe
  • PwC Stiftung
  • Polizei NRW
  • Nürnberg Messe
  • Museum für Kommunikation Frankfurt
  • Merck Group
  • LWL
  • Lufthansa
  • Kultur und Kreativwirtschaft Hessen
  • Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes
  • IPAI
  • IPAI Foundation
  • Interxion
  • Hessisches Ministerium der Finanzen
  • Hessische Staatskanzlei
  • Hessen Trade & Invest
  • Hessen Justiz
  • Hertz
  • Goethe-Institut
  • fuenfdrei eventagentur
  • Fraunhofer IGD
  • FraAlliance
  • Esterházy
  • Deutsches Museum
  • Deutsches Theatermuseum München
  • Debeka BKK
  • Das Theater
  • DAK Gesundheit
  • Bundesministerium für Wirtschaft und Energie
  • BT Group
  • Archäologische Staatssammlung
  • Alegria Exhibition
Two formats

Two ways to bring a character to life

Lite & Lite Plus

Talking Paintings Lite

Animated characters with controlled storytelling

A character experience with prepared animation, real voice and approved content. The character speaks, moves and tells its story exactly as planned, the same way for every visitor. Runs offline, with a simple installation.

Lite Plus: visitors choose topics or questions on a touchscreen, button or menu, and the character plays the matching prepared answer.

Best for

  • Storytelling
  • High-traffic locations
  • Atmospheric installations
  • Eye-catching character moments
AI

Talking Paintings AI

AI-Powered Digital Humans with real conversations

A character your audience can actually talk to. Visitors ask in their own words, in 32+ languages, and the Digital Human answers in real time from knowledge your team approves. It explains, handles follow-up questions and adapts the conversation, always inside defined boundaries.

After launch: your team keeps the character current in the Character Editor: add facts, upload documents and adjust behaviour, without a new production round.

Best for

  • Interactive exhibitions
  • Open exploration
  • Multilingual dialogue
  • Deeper engagement
Compare side by side

Lite, Lite Plus and AI

LitePrepared storyLite PlusGuided storyAIReal conversation
Main experiencePrepared storytellingGuided storytellingReal conversation
Visitor inputStarts on approach, trigger or sensorMenu, button, touchscreen or sensorSpeech via push-to-talk button; text or touch on request
Visitor questionsNoPrepared questions and topicsOpen questions, in their own words
Follow-up questionsNoNoYes
Content sourceRecorded during productionRecorded during productionWritten live from approved knowledge
AnimationRendered during productionRendered during productionRendered live, with lip sync
VoiceRecordedRecordedGenerated with every answer
Content approvalFull approval before launchFull approval before launchKnowledge, tone and boundaries approved before launch
LanguagesAs recordedAs recorded32+, switchable during the conversation
Speech recognitionNoNoYes
Computer visionNoOptional presence detectionOptional eye contact, no identification
Personality touchesNoNoGreetings, thinking sounds, idle lines, gentle nudges
AnalyticsInteraction countsInteraction counts and topic choicesOptional question insights; visitor text not stored by default
Updates after launchNew productionNew productionYour team, via the Character Editor
NetworkRuns offlineRuns offlineOffline with On-Premise; Hybrid or online possible
InstallationSimplerSimplerMore involved

Swipe the table sideways to see all three formats →

Preparation

What does your team need to provide?

We handle the character, production, hardware and installation. Here is what we'll need from your side.

Preparation
Lite
AI
Content
Scripts, or material to create scripts
Sources, documents, research, FAQs, archives, timelines
Approval
Final script approval
Knowledge, tone, boundaries and behaviour
Technical
Display, power and installation
Hardware, network, deployment and data protection review
Production time
Usually shorter
Longer, due to knowledge preparation and testing

Lite AI

Start simple and upgrade later?

Yes, the character concept carries over. The two formats are built differently, so moving to AI means additional work:

  • Knowledge preparation
  • Conversation design
  • AI setup and voice integration
  • Testing
  • Hardware and support requirements

We recommend choosing the format for the experience you want visitors to have from day one.

Still deciding?

Three questions about your visitors

Choose Lite

Should every visitor hear the same story?

When you want a prepared story, control over every sentence, an identical experience for every visitor and a simple installation.

Choose Lite Plus

Should visitors steer the story?

When visitors should choose what they hear, but every answer stays written, recorded and approved in advance.

Choose AI

Should visitors ask their own questions?

When visitors should ask anything, follow up and take the topic in their own direction, in their own language.

Rent or create?

Two ways to get started

Rent an existing Talking Paintings character

Ideal for short-term exhibitions, events and pop-ups

A cost-effective, time-efficient way in: rent a ready-to-use character from our collection, with software, standard hardware and setup included. The full interactive experience, without customisation or long-term commitment.

Create a custom Talking Paintings character

Ideal for permanent exhibitions, unique artworks and brand experiences

A fully tailored character designed around your concept. Define the character, content and interaction to match your audience, venue and long-term goals.

Featured by leading media

In the news

Click any logo to read or watch the original coverage.

  • ZDF
  • SAT.1 17:30 Live
  • tagesschau.de
  • ARD Mediathek
  • Frankfurter Allgemeine Zeitung
  • hr
  • HIT RADIO FFH
  • Frankfurter Neue Presse
  • Journal Frankfurt
  • Frankfurt Live
  • Offenbacher Post
  • Digitales Hessen
  • Hessisches Ministerium für Digitalisierung und Innovation
 
Explore Our Success Stories

Real characters, real institutions.

FAQ

Common questions

Short answers to what institutions, attractions and brands ask us most.

Read all FAQs
What is the difference between Lite and AI?

Lite delivers content that is written, recorded and animated before launch, so every visitor experiences the same story. AI answers in real time from a knowledge base your team approves, so visitors can ask their own questions and keep the conversation going.

Is AI always the better choice?

No. Lite is the better choice when you need complete control over every sentence, a simple installation and a consistent experience. AI is the better choice when visitors should explore freely and have individual conversations.

Can we start with Lite and move to AI later?

Yes, the character concept can carry over into an AI version. Moving to AI still needs knowledge preparation, conversation design, AI setup, voice integration, testing and different technical requirements, so choose the format for the experience you want from the start.

Can both formats use the same character?

Yes. The same character concept can be developed as Lite or AI. The difference is the type of interaction the experience is designed for.

How much does a Talking Paintings project cost?

It depends on the character, content scope, animation, voice, languages, hardware, installation and additional features. Because Lite and AI involve different production processes, the best first step is a short conversation about your project.

Let's talk

Find the right Talking Paintings solution

Tell us about your artwork, character, exhibition or brand experience. We will help you choose the right format for your audience, space and goals.